For All Skin Types
Made in USA
Natural ingredients may vary in color and consistency
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3 Tips for Full, Long Lashes
Try these tips for naturally fuller, longer lashes! Posted on February 21, 2020 Written by: 100% PURE ® We’re in the mood to celebrate our biggest b...
The Best Lengthening Mascara Is Made With Tea
Learn more about our best-selling lash lengthening mascaras, plus tips and tricks for applying Updated on September 2, 2018 Written by: 100% PURE® Me...
What is the main feature of the Fruit Pigmented® Ultra Lengthening Mascara?
Our Fruit Pigmented® Ultra Lengthening Mascara specializes in lengthening and separating lashes without causing clumps, smudges, or flakes.
What are the natural pigments used in this mascara?
The mascara utilizes stunning natural pigments derived from black tea, berries, and cocoa to provide a rich and natural color to your lashes.
Is this mascara water-resistant?
Yes, our formula is water-resistant, ensuring your lashes remain defined even in moist conditions.
Does this mascara contain any harmful chemicals?
No, our mascara is free from coal tar, teflon, and other toxic petrochemicals, focusing on safe and natural ingredients.
What type of wand comes with this mascara?
This mascara is equipped with a slim hourglass wand, designed to coat each individual lash with ease.
Why does the Ultra Lengthening Mascara avoid using coal tar and teflon in its formula?
We prioritize the health and safety of our users. Coal tar and teflon are associated with potential health concerns, so we ensure our products are free from such ingredients for a safer makeup experience.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!
This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.
Love the fruit pigment and doesn’t bother me like the other mascara you offer (I must be sensitive to some of the flower essences) but I’d love if there was an unscented option. It’s super weird to have your face smell like chocolate when all you’re after is some color around the eyes. My MCS doesn’t love it but it also doesn’t hate it which is enough of a win to wear for special occasions. 100% pure, please offer more unscented products in general. Even essential oils can be too much for some of us to tolerate.
United StatesI’ve been using this product for several years and love it! 100% Pure keeps my eyes healthy (I have eye sensitivity) & I get BEAUTIFUL LASHES! Plus it removes normally.
United StatesHave reordered this for several years - it is my go-to mascara!
