For Normal, Dry Skin Types
Made in USA
Full Coverage
Dewy Finish
Coverage
Finish
Natural ingredients may vary in color and consistency
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POPSUGAR
That Stole the Spotlight at the 2018 Emmy Awards
FASHIONISTA
12 HYDRATING SHEET MASKS TO USE WHEN YOUR FACE IS SO DRY IT HURTS
YOURTANGO
21 Best Foundations For Dry Skin
NOURISHED LIFE
Anna Kendrick's 100% Pure Red Carpet Makeup
FROM OUR BLOG
How to Choose a Natural Foundation
Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigme...
The 4 Best Foundations for Dry Skin
Use these foundations to soothe, smooth, and refresh dry skin! Posted on November 20, 2019 Written by: 100% PURE ® Who needs a hydrating foundation? ...
What does "full coverage" mean in a foundation?
Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.
How do superfruit oils benefit the skin?
Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.
Why choose a water-based foundation?
Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.
How does a dewy finish benefit dry skin?
A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.
Why are antioxidants like green tea important in makeup products?
Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.
How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?
Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.
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United StatesI love this foundation! I got cool 2.0 and it’s a perfect match. Feels light on my skin and looks natural and flawless.
United StatesI love this foundation! Have tried the other foundations, but this one is a good color match and gives me a dewy glow!
United StatesLove the item. It’s not heavy and stays on very nicely providing full coverage. Great for my dry skin too.
United StatesI don't wear foundation on a daily basis, but I do like to apply something that is full coverage under my eyes. I purchased this product on Amazon recently, seeing it was full-coverage, and wanted to use it as a concealer. BEST PURCHASE! It is so hydrating under my eyes and covers my dark circles well. I like to slightly dust on top of this foundation the 100% Pure Bamboo Powder in the center area of my undereyes all the way outwards for a silky and non-creasing finish. The foundation does oxidize a little bit and turns a lighter shade, so I am glad I purchased a darker color. Overall, it is beautiful and silky, and I love how the ingredients are literally derived straight from the earth and trees!
United StatesWonderful foundation! It has great coverage for my problem skin, but looks very natural. I haven't had any new break-outs since wearing, in fact my skin feels smoother and cleaner even after I take it off at night. The Warm 2 was slightly more cool than I had anticipated, but overall it was close enough to my natural shade to make it work, may try a finishing powder with a warmer tone over it. Very happy with this purchase, I feel beautiful in it, and the ingredients are so good for your skin!
